Shampoo

$19.60 $56.00

Shipping calculated at checkout.

Premium Non-Toxic Formula
Cleanses Gently Without Overstripping
Naturally Derived Fragrance

3,000,000+

have already chosen BASED

Because confidence shouldn't come at the cost of your health.

Premium Non-Toxic IngredientsFormulated without parabens & sulfates.
High-Performance FormulaEngineered to deliver with no compromise.
Naturally Derived FragranceScented with essential oils.
Balances pH LevelsFor a scalp that feels clean & fresh.
Zero Endocrine DisruptorsPeak performance with no compromise.
Preserves Natural OilsGently cleanses without overstripping.

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Coconut Oil

Nourishes hair, adds shine, and supports a healthy-feeling scalp.

Aloe Vera

Soothes and conditions the scalp for a calm, hydrated feel.

Avocado Oil

Moisturizes the scalp and helps maintain a nourished feel.

Vitamin E

Protects scalp from oxidative and environmental stress.

Premium Non-ToxicZero Endocrine DisruptorsFormulated & Filled in USA

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

Full Ingredient List

FAQsDelivery & Returns

Frequently Asked Questions

Will this work for my hair type and scalp?

Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.

Will it leave my hair feeling dry or stripped?

No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.

Can I use it every day? What about color-treated hair?

Absolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.

Can it help with flakes, itching, or scalp irritation?

A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.

Does it contain synthetic fragrance or harsh chemicals?

Not a single one. BASED is scented with essential oils, not cheap synthetic fragrance, and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.

What makes BASED different from drugstore shampoos or big brands?

Most shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast, but can dry out your hair and scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.

Does it lather like regular shampoo?

Yes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.

Delivery & Returns

US Delivery Times

Shipping isFREEon all US orders $30+.

🇺🇸 United States2-5 working days

International Delivery Times

Shipping isFREEfor all Canada, UK, EU & Australia orders over $100.

Orders under $100 are only$25~~$60~~

🇨🇦 Canada5-14 working days
🇬🇧 UK5-14 working days
🇪🇺 Europe10-20 working days
🇦🇺 Australia5-10 working days

The BASED Guarantee

Our60-day moneybackguarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”

Premium Non-Toxic Ingredients

Overstrips Natural Oils

Refreshes Hair & Scalp

Contains Parabens

Contains Sulfates

Zero Endocrine Disruptors

Can Dry Out Hair & Scalp

Made with care

Great value

Elegant design

Quality materials

This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.

We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.

We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.